# Types of social proof for an HVAC website When someone opens a heating and air website, they are trying to decide who to call. They also have to decide whether to let a crew into the house. Social proof is the stuff that shows other people already trust that shop. Reviews are one kind. Ratings, certifications, awards, and recent quote requests are others. This page walks through those, with example popups from a made-up Columbus shop — **Example Heating & Cooling**. You do not need every type. Use the ones that are true for the business. [WP Proof](/) is a WordPress plugin that can put these on the page as popups, along with other types of social proof besides the ones in this article. ## Reviews that match the page Most HVAC companies already have reviews. They show up on Google. They also come in after a job, in emails or texts from the homeowner. You can put a furnace review on a furnace page, and an AC review on an AC page. The home page can mix both. This example is about a furnace replacement. That fits a heating page. > **Maria K. ★★★★★** > > They replaced our 18-year-old furnace on a Thursday and we had heat that night. Techs put down runners and left the basement cleaner than they found it. A furnace replacement review. This one belongs on a heating page. ## BBB, Google, and other ratings A lot of homeowners look up a rating before they call. If the shop has a [Better Business Bureau](https://www.bbb.org/) profile, a [Google Business Profile](https://www.google.com/business/), or an [Angi](https://www.angi.com/) page, you can show that rating as a popup too. Keep the reviews. Add the rating next to them. Use the score you actually have, like an A+ from a real year, or 4.9 stars from a real number of reviews. If you are not with the BBB, skip that one and use Google or Angi instead. > **Accredited since 2011** > > Example Heating & Cooling is an A+ BBB accredited business in Columbus. A rating badge — BBB, Google, Angi, or whichever listing you actually have. WP Proof can add reviews and ratings to your HVAC site. It can show Google, BBB, and Angi scores too. [Add social proof](/buy-now) ## Licensed, bonded, insured HVAC licenses come from the state. There is no one national license. Example Heating & Cooling is in Columbus. In Ohio, commercial HVAC contractors are licensed by the [Ohio Construction Industry Licensing Board](https://com.ohio.gov/divisions-and-programs/industrial-compliance/boards/ohio-construction-industry-licensing-board). Other states have their own boards. You can [look up an Ohio HVAC license](https://elicense4.com.ohio.gov/lookup/licenselookup.aspx) if you want to see what that looks like. If you have a license number, a bond, or insurance, you can show that on install and replacement pages. If you have a page where people can request your insurance certificate, you can link to it. > **Ohio HVAC Lic. #WP-44821** > > Licensed, bonded, and insured. Use your real license number. This one is made up for the example. ## NATE and EPA Section 608 [NATE](https://natex.org/) (North American Technician Excellence) is a common certification for HVAC techs. [EPA Section 608](https://www.epa.gov/section608/section-608-technician-certification) is the federal cert for handling refrigerant. You can show both on service and install pages. EPA 608 is especially useful on AC and heat-pump pages. If only some of your techs are NATE certified, you can say “NATE-certified technicians on staff.” Same idea for EPA 608. Say what is true. > **NATE-certified technicians** > > Our technicians have passed NATE’s industry certification for heating and air. A certification popup — useful on service and install pages. ## Factory authorized dealer If you are a factory authorized dealer for a brand you sell and install — [Carrier](https://www.carrier.com/residential/en/us/find-a-dealer/), [Trane](https://www.trane.com/residential/en/find-a-dealer.html), [Lennox](https://www.lennox.com/locate/dealer), [Rheem](https://www.rheem.com/find-a-contractor/), or another line — that is worth showing. It tells people you can install that brand and help with the factory warranty. This one fits brand pages and install pages. A Carrier review on a Carrier page is one thing. The factory authorized badge on that same page is another. > **Carrier Factory Authorized** > > We sell and install Carrier, with factory training and warranty support. Swap Carrier for the brand you actually carry. You can add NATE, EPA 608, and factory authorized badges with WP Proof. [Add social proof](/buy-now) ## Awards, “best of,” and as-seen-on If you won a local “best of” award, an [Angi](https://www.angi.com/) Super Service Award, or you were on the news, you can show that too. You can put it on more than the About page. This example uses a made-up [Columbus Monthly](https://www.columbusmonthly.com/) readers’ award. If you do not have awards, skip this one. There are plenty of other types on this page. > **Best of Columbus 2024** > > Voted Best HVAC Company in Columbus Monthly’s reader awards. Example only — use an award the shop actually won. ## Warranty On replacement pages, people often want to know what happens if something goes wrong later. A popup can list the real terms — 10-year parts, 2-year labor, or whatever you offer — and link to your warranty page. Write the actual coverage. Then link to the full warranty page if you have one. > **10-year parts, 2-year labor** > > On every full system we install. Link it to the actual warranty page if you have one. ## Years in town / family owned HVAC is local. “Family owned in Columbus since 1998” tells people the shop has been around. It also helps on new service pages that do not have many reviews yet. Use the real year. If the shop is newer, you can still use the other types on this page. > **Family owned since 1998** > > Same family, same Columbus shop. Works on most pages, including new service pages that do not have reviews yet. ## A popup that lets them call Social proof helps with trust. On a no-heat page, people also need a way to reach you: a click-to-call number, a booking link, or a same-day diagnostic. WP Proof can show a popup with a title, some text, and a link. Keep it simple: “No-heat calls, 7 days a week,” plus the number. > **No heat? Same-day diagnostic.** > > Columbus and suburbs, 7 days. (614) 555-0148 A good fit on emergency and repair pages. ## How many people requested service recently A review is from after the job. This popup is about what is happening now. For example: 9 homeowners asked for a quote in the last 24 hours. Or 14 in the last 7 days. The number can be real. If your contact form sends people to a thank-you page, WP Proof can count those visits and show the count in a popup. Use 24 hours when you are slammed. Use 7 days when it is slower. > **14 requests in the last 7 days** > > Homeowners in Columbus asked Example Heating & Cooling for a quote. Last 24 hours if you’ve been busy; a week if you want a fuller number. WP Proof can show how many people asked for a quote recently. It can add reviews and badges too. [Add social proof](/buy-now) ## Heating pages vs AC pages You do not have to put every type on every page. Heating repair can show heating reviews. AC install can show AC reviews, factory authorization, and the warranty. Home can show a bit of everything. BBB, license, and years in town are fine on both. If every heating page is in a Heating category, and every AC page is in an AC category, you can keep the two groups separate. New pages in that category get the same social proof. You do not pick each URL by hand. The setup is in the [documentation](/docs/categories). ### Heating repair / furnace - Furnace replacement reviews - No-heat click-to-call - Recent quote requests - License / insured - Years in town - NATE ### AC install / cooling - AC install reviews - Carrier Factory Authorized - EPA 608 / NATE - 10-year parts warranty - Recent quote requests - BBB ## You can add these types of social proof with WP Proof An HVAC site can show reviews, ratings, certifications, warranty, recent requests, and more. WP Proof is the WordPress plugin that puts them on the page as popups. You do not need a different tool for each type. You also do not have to use every type on this list. Use what the shop actually has. If you are setting this up for a client, collect the social proof they already have, match reviews to the right service pages when you can, and turn it on. WP Proof can add reviews, ratings, badges, and recent quote requests. It shows them as popups on your HVAC site. [Add social proof](/buy-now) ## FAQ ### Do I need all of these types? No. Start with what you have. A common first set is a few reviews that match the page, one rating or badge (BBB or Google), and a license or certification. Factory authorization and warranty fit well on install pages. Skip anything you cannot back up. ### I only have three good reviews. That’s enough to start. Three reviews plus a certification plus a rating is already several kinds of social proof. You do not need a huge list of testimonials before you show anything. ### Should the same popups run on every page? They can, but they do not have to. BBB, license, and years in town work on most pages. Reviews and factory badges often fit better when they match the page: heating reviews on heating pages, AC reviews on AC pages. Categories make that easy if your heating pages share one category and your AC pages share another. ### What about “14 people requested service this week”? That’s another type on this list, same idea as reviews or NATE. Reviews are after the job. This is how many people asked for one recently. If the contact form sends people to a thank-you page, WP Proof can count those visits and show the number. Last 24 hours, 72 hours, or 7 days, depending on how busy you are. ### Can an agency do this for an HVAC client? Yes. Collect the social proof they actually have, match it to the right service pages, and put it on the site. WP Proof can be installed on unlimited client sites for a one-time fee. Other agencies need their own license. Example Heating & Cooling is a made-up shop. Don’t copy the license number, the phone number, or the awards onto a real site.