WP Proof documentation

WP Proof is a WordPress plugin that shows social-proof popups on the front of a site. You build popups, put them in a sequence, and choose which pages that sequence shows on.

To get it on a WordPress site, see Install WP Proof.

The four pieces

1. Proof element — one popup.
2. Proof tree — the sequence those popups play in, and where they show. A tree assigned to a page is enough for popups to appear.
3. Page view tracker (optional) — counts unique visits to chosen pages. Used by “how many people…” popups.
4. Split test (optional) — randomly pick a tree or show nothing, and record views, clicks, and form submits.

You do not need a split test for popups to show.

What you can show

There are five proof element types:

• Review
• Text / Call To Action
• WooCommerce Sales
• Page Views
• Custom

Custom is how BBB, NATE, factory authorization, awards, and years in business get built.

See Proof elements.

Common jobs

• Get the plugin on a site: Install WP Proof
• Mix several kinds of proof on one page: How proof trees work
• Pick which URLs get popups: Where popups show
• Heating popups on heating pages, AC popups on AC pages: Different proof on groups of pages
• “7 people contacted us in the last 72 hours”: Page view trackers
• Draft a tree from proof already on a page: AI Proof Generation
• Compare trees, or include a “show nothing” group: Split tests
• One token per client site: Agencies