Proof elements (the popups)

A proof element is one popup. You create them from the WP Proof dashboard with Create Proof Element, or from inside a proof tree with Add New.

There are five types.

Review

Name, stars, quote, optional photo.

You can put different reviews on different pages if you want. For example, furnace reviews on heating pages and AC reviews on AC pages. See Different proof on groups of pages.

Text / Call To Action

Title, text, and a link. The link can be click-to-call, a booking page, a warranty page, or any other URL.

Example: no-heat copy with a tel: link on heating pages.

WooCommerce Sales

Recent orders for chosen products, within a time window, optional product image.

Use {name} and {product} in the copy. The plugin fills those in from the order.

Page Views

How many unique people hit tracked pages in a time window (24 hours, 7 days, and so on).

Use {number} and {time} in the copy. Attach a page view tracker. You can track a thank-you page if you want the count to be quote requests.

You can set a minimum count and a backup proof element if the number is too low.

Custom

HTML. This is how you build:

• BBB / Google rating badges
• License / insured
• NATE / EPA
• Factory authorized
• Awards
• Years in business

If you need a seal or a certification, use Custom.

Look

Colors can be a solid color or a two-color animated border. You can add an image and preview on mobile. Popups in the same tree can look different from one to the next.