How proof trees work

A proof tree is the sequence those popups play in, and where they show. Click Create Proof Tree in WP Proof.

A tree assigned to a page (or to that page’s categories) is enough for popups to appear. Split tests and page view trackers are extras.

The sequence

The tree is a list of lines. It plays line 1, then line 2, and so on, then loops.

If a line has more than one proof element, one is picked at random.

You can mix types from line to line: a review, then a certification, then recent quote requests.

You can also put several popups on the same line so they rotate. Example: a few related review popups on one line (only one shows at a time), then a badge on the next line, then a “how many people requested a quote” popup on the next line.

Adding proof elements

On the tree screen, add proof elements with Add New, or pick a saved one. You can also create them from the dashboard with Create Proof Element, then add them to the tree.

If AI Proof Generation already drafted a tree, you are on this screen. Look the popups over, edit anything you want, save, then assign where the tree shows.

Where the tree shows

On the same screen, pick one targeting mode:

• Selected Pages — only those URLs
• Pages in These Categories — any page or post in the categories you pick
• All Except Selected Pages — everywhere but those URLs

See Where popups show. For groups of pages such as Heating vs AC, see Different proof on groups of pages.

If you are going to put a split test on those pages (or those categories), you can skip assigning pages on the tree. The split test takes over when both match.